Sullivan
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Our Commercial & Technology Transactions group helps companies bring technology, intellectual property, and products to market and scale through sophisticated commercial agreements.

We advise clients across industries, including technology, life sciences, consumer brands, media, advertising, and manufacturing, on negotiating and structuring commercial agreements where intellectual property, operational realities, and risk allocation intersect. Our practice integrates deep commercial contracting experience with a nuanced understanding of how technology, brand, and innovation create value.

We take a practical, commercially grounded approach to transactional work. We focus on contracts that work in practice as well as on paper, aligning legal terms with real‑world business objectives. Clients rely on us not only to document deals, but to surface issues early and help structure transactions that stand up to growth, financing, and exit scrutiny.

Our work spans both U.S. and cross‑border transactions, and we regularly guide international clients navigating U.S. market norms as well as U.S. companies expanding globally.

What We Do

Commercial & Technology Contracts

We structure and negotiate core commercial agreements for technology-enabled businesses, representing both buyers and sellers across a wide range of deal types and business models. We focus on aligning legal terms with scalability, operational realities, and downstream commercial exposure. Our work includes:

  • Software as a service (SaaS), software license, and tech vendor agreements
  • Master subscription and enterprise service agreements
  • Product supply, sales, and distribution agreements
  • Custom development and integration agreements

Brand, Media & Advertising Agreements

We advise brands, creative agencies, media companies, and advertising technology platforms on monetizing brand, content, and audience relationships while protecting core intellectual property assets. Our experience includes:

  • Trademark, brand licensing, and co-branding agreements
  • Influencer, endorsement, and sponsorship agreements
  • Creative services, agency, ad tech, and digital marketing agreements
  • Media production and content distribution arrangements

Cross-Border Commercial Strategy

We guide international companies entering or scaling in the U.S. market, as well as U.S. companies expanding globally, on navigating unfamiliar commercial and contracting practices and allocating risk. Our cross‑border work includes:

  • U.S. contract negotiation and market practice counseling
  • Localization of commercial contracts, terms and conditions, and go-to-market models
  • Advising non‑U.S. and first‑time U.S. market entrants on commercial risk allocation
  • Integrating IP strategy considerations with U.S. commercial deployment

Life Sciences Commercialization & Licensing

Working closely with our life sciences patent and corporate teams, we advise on commercial transactions that advance scientific innovation from research to market and lead to long-term value creation, including:

  • Patent and know-how licenses and royalty agreements
  • Academic and institutional spin-out licenses and technology transfer agreements
  • Strategic collaboration, commercialization, and co-development agreements
  • Manufacturing, product development, and distribution agreements

Strategic Transactions with IP at the Core

We regularly handle transactions where intellectual property is a central driver of value. We partner closely with our leading IP, corporate, M&A, and tax teams to structure deals that support financing, diligence, and exit objectives. Our work includes:

  • IP spinouts, asset transfers, and institutional licenses
  • Asset sales involving technology platforms and life sciences programs
  • Brand acquisitions and multi-jurisdictional IP portfolio transfers
  • Royalty and revenue‑sharing transactions

Commercial & Technology Transactions

What We Do

Commercial & Technology Contracts

We structure and negotiate core commercial agreements for technology-enabled businesses, representing both buyers and sellers across a wide range of deal types and business models. We focus on aligning legal terms with scalability, operational realities, and downstream commercial exposure. Our work includes:

  • Software as a service (SaaS), software license, and tech vendor agreements
  • Master subscription and enterprise service agreements
  • Product supply, sales, and distribution agreements
  • Custom development and integration agreements

Brand, Media & Advertising Agreements

We advise brands, creative agencies, media companies, and advertising technology platforms on monetizing brand, content, and audience relationships while protecting core intellectual property assets. Our experience includes:

  • Trademark, brand licensing, and co-branding agreements
  • Influencer, endorsement, and sponsorship agreements
  • Creative services, agency, ad tech, and digital marketing agreements
  • Media production and content distribution arrangements

Cross-Border Commercial Strategy

We guide international companies entering or scaling in the U.S. market, as well as U.S. companies expanding globally, on navigating unfamiliar commercial and contracting practices and allocating risk. Our cross‑border work includes:

  • U.S. contract negotiation and market practice counseling
  • Localization of commercial contracts, terms and conditions, and go-to-market models
  • Advising non‑U.S. and first‑time U.S. market entrants on commercial risk allocation
  • Integrating IP strategy considerations with U.S. commercial deployment

Life Sciences Commercialization & Licensing

Working closely with our life sciences patent and corporate teams, we advise on commercial transactions that advance scientific innovation from research to market and lead to long-term value creation, including:

  • Patent and know-how licenses and royalty agreements
  • Academic and institutional spin-out licenses and technology transfer agreements
  • Strategic collaboration, commercialization, and co-development agreements
  • Manufacturing, product development, and distribution agreements

Strategic Transactions with IP at the Core

We regularly handle transactions where intellectual property is a central driver of value. We partner closely with our leading IP, corporate, M&A, and tax teams to structure deals that support financing, diligence, and exit objectives. Our work includes:

  • IP spinouts, asset transfers, and institutional licenses
  • Asset sales involving technology platforms and life sciences programs
  • Brand acquisitions and multi-jurisdictional IP portfolio transfers
  • Royalty and revenue‑sharing transactions