Trademarks

Sullivan's trademark lawyers provide high-level strategic advice on a complete range of issues that impact domestic and global brand management. We advise a diverse group of companies, ranging from large multinational and Fortune 500 corporations to mid-size, startup and other emerging companies. We strive to work proactively with clients to assist in facilitating all manner of branding initiatives.

Our services include:

• Preparation, filing and prosecution of trademark applications, including office action responses and ex parte appeals, trademark maintenance, and renewal of trademarks in the United States and worldwide
• Trademark clearance searches and opinions
• Trademark litigation before the federal and state trial and appellate courts and proceedings before the Trademark Trial and Appeal Board
• Trademark portfolio audits and strategic counseling
• Trademark analysis and due diligence for mergers & acquisitions
• Trademark licensing agreements
• Investigations related to the trademark rights of others
• Recordation of trademarks with the United States Immigration and Customs Enforcement agency and worldwide
• Trademark watch services

Representative Client Work

• Currently manage the worldwide trademark portfolios of A.T. Cross and Bain & Company, among others, including in connection with defensive and offensive enforcement proceedings in the United States and abroad
  
• Engage in cease and desist campaigns for a global youth media company that includes print, event, music, online, television and feature film divisions that operate in more than 30 countries, in connection with enforcement of its trademarks, and routinely filing oppositions in support of such campaigns
• Represent companies in connection with the preparation and negotiation of trademark and brand licensing agreements as well as product development agreements
• Represented a leader in the field of non-fusion spinal implant technology in a trademark infringement case
• Represented a leading manufacturer of automobile paint products in several trademark infringement cases involving counterfeit automobile paint products
• Represented a swimming pool equipment and accessories business as lead counsel first in a trademark infringement matter and later in a breach of settlement action and federal appeal arising from the original trademark infringement case
• Represented a famous instant photography and international consumer electronics company in a trademark infringement case
• Designed and implemented a global trademark enforcement strategy for a major venture capital firm
• Assisted a major international consulting company in procuring the right to use a critical trademark in connection with the branding of a significant portion of the company’s client services
• Designed and implemented global trademark protection strategies for a leading women’s health products company, one of the major players in the daily fantasy sports business, and one of the leaders in the converged infrastructure/cloud computing space