Sullivan
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Mike Palmisciano was quoted in the article "AI and Sponsor Support Are Key to FIFA’s Fight Against World Cup Counterfeits," published by World Trademark Review [sub. req'd] on March 24, 2026. The article explores how FIFA is leveraging artificial intelligence to safeguard its intellectual property and that of its sponsors ahead of the 2026 World Cup.

Mike highlights FIFA's emphasis on enforcement to combat infringement, noting that while "affiliate brands should expect FIFA to protect them as far as their contractual obligations require, they should also "step up" active enforcement themselves."