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Brand Protection in the Age of AI – The Fight for Truth
When: May 18, 2025
Location: International Trademark Association (INTA) Annual Meeting
 

San Diego Convention Center
San Diego, CA 

People: Michael S. Palmisciano

Michael Palmisciano led a Table Topic roundtable discussion on May 18, 2025, at the International Trademark Association (INTA) Annual Meeting in San Diego, California. The INTA Annual Meeting brings together the most influential brand professionals from around the world to engage in invigorating discussions and knowledge exchange.

Faced with the evolving landscape of artificial intelligence (AI), this roundtable discussion reviewed how brands can reassert the trademark as an indicator of truth in the marketplace while navigating new challenges to the promise of quality and legitimacy presented by AI technologies.