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Sullivan's Esports & Gaming Group advises clients, such as lottery systems suppliers, video lottery terminal manufacturers, gaming software developers and software services providers, in the gaming and lottery industries.

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Our attorneys represent gaming and lottery clients in North America, Europe and the Middle East with a focus on wager-based and social gaming and related activities. In addition, the Group works with clients to structure, negotiate and draft complex and multi-tiered license, supply and support agreements, as well as joint venture agreements and private management contracts.

      Representative Client Work

      • Preparing and negotiating technology and branding agreements for gaming and lottery vendors with companies such as The Walt Disney Company, Fremantle Media North America, Inc., C3 Entertainment, Inc., MGM Consumer Products, Electronic Arts Inc. and Caesars License Company, LLC
      • Represented Challengeme Esports GmbH (CME), a provider of one of the most sophisticated eSport matchmaking and tournament platforms, in its acquisition of US-based platform provider, eSports Hero Inc. Also advised CME in connection with a strategic investment in the company by eSports Mogul (ESM), an ASX-listed eSports media company, as well as a multi-year licensing agreement with ESM for the Asia-Pacific region
      • Providing advice relating to compliance with the ever-changing state and federal laws in the United States regarding online wagering and Internet play for fun gaming
      • Representing a leading gaming technology and services company with respect to various copyright and rights clearance issues related to use of musical compositions on certain of its gaming machines and drafting celebrity endorsement agreements, including a multi-year licensing agreement with a rock band and major motion picture studio brands
      • Representing a gaming company in connection with the preparation and negotiation of trademark and brand licensing agreements as well as product development agreements with certain state lotteries
      • Representing a lottery services company in developing a comprehensive online game developer network and marketplace for lotteries where game developers submit online games for review and commercialization by lotteries throughout the U.S. and around the world
      • Providing review and legal compliance services for website promotions run by state lotteries in connection with retail lottery games, including use of intellectual property and third party brands, legal disclaimers, Official Rules, Terms of Use and Privacy Policies
      • Draft promotion rules to protect clients’ interests and review advertisements such as direct mail, websites and banner advertisements related to promotions
      • Represent clients in the development and commercialization of mobile apps through Facebook, Apple, Google Play and other social media sites
      • Represent consumer products companies in connection with credit card processing activities and gift card initiatives related to the sale of goods online and through mobile apps
      • Review advertisements and advises on unfair and deceptive trade practices
      • Counsel clients on compliance issues relating to the Federal Trade Commission as well as state and other regulatory laws
      Sullivan & Worcester's Intellectual Property Group Ranked in WTR 1000
      Boston, MA - Sullivan is pleased to announce that its Intellectual Property Group has been ranked in the 2023 edition of the World Trademark Review 1000: The World’s Leading Trademark Professionals (WTR 1000). Now in its 13th year, the WTR 1000 has established itself as the definitive directory exclusively dedicated to identifying the world’s leading trademark legal services providers. Kimberly Herman received a Gold Band Ranking in prosecution and strategy. Michael Palmisciano received a Bronze Band Ranking in prosecution and strategy. Editorial Comments from WTR 1000: "For high-level insight in all issues related to brand management around the world, companies turn to the trademark team at Sullivan & Worcester. The outfit is primarily noted for its prosecution practice, and its practitioners endeavour to provide top-quality work and proactively keep their clients out of the trouble that leads to litigation. Leading the IP, tech and media group is Kimberly Herman. Herman has a keen commercial insight honed through her time as in-house general counsel at a leading Boston tech company. She knows the kind of business practical and innovative, efficient solutions that patrons value. Herman is particularly experienced in negotiating and overseeing complex IP transactions, including media and entertainment deals." "Michael Palmisciano of Sullivan & Worcester supplies top-shelf tactical counsel across all matters that affect brands, domestically and globally. Especially astute when it comes to licensing and transactional matters, Palmisciano also prosecutes trademarks for companies like Bain & Company, one of the world’s leading management consultancies." About Sullivan Sullivan & Worcester (Sullivan) is a leading AmLaw 200 law firm with approximately 200 attorneys in Boston, London, New York, Tel Aviv and Washington, DC. Sullivan’s clients, including Fortune 500 companies and emerging businesses, rely on Sullivan’s strategic vision, comfort with complexity and intense focus on results. As a global law firm, Sullivan’s reach extends beyond the United States. Sullivan has represented clients around the world and has a deep bench for working on a variety of matters and issues affecting clients globally.
      Kimberly Herman Ranked in World Trademark Review 1000
      Kimberly Herman, who leads Sullivan's Intellectual Property Group, was ranked in World Trademark Review 1000 (WTR),The World's Leading Trademark Professionals. According to WTR, "Fast-paced companies look to Sullivan & Worcester for instant evaluations of out-of-the-ordinary and brand-threatening scenarios – and for effective strategies to deal with them. Kimberly Herman is the lawyer they seek out. Highly experienced in the media sector, Kim and her team field urgent requests from producers and others 24/7 and deserve great credit for their rapid response, swiftness and efficiency of action. One niche area of the group’s expertise that brand owners should take note of is tackling issues arising out of gripe sites."

      Esports & Gaming

      Novomatic, an International Gambling Company Acquires San Francisco-based Present Creative

      Sullivan represented Novomatic digital division Greentube in its acquisition of San Francisco-based Present Creative. Novomatic, an international gambling company, has announced its intention to expand into the U.S., and Sullivan serves as M&A deal counsel. Greentube’s acquisition of Present Creative, Greentube’s first US acquisition, was completed in November 2022. The acquisition will see Greentube further expand its presence in the U.S., where it has made significant inroads over the last 12 months, with the supplier bolstering its local product offering.

      Benjamin J. Armour and Johanna Colpritt

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