Women in Digital Roundtable
Sullivan's New York Office
December 10, 2019
Mitchell Stein and Natalie Lederman hosted PluggedIn BD's "Women in Digital Roundtable" on December 10, 2019.
The roundtable brought together leading women in digital media for a candid conversation sharing insights in adtech with today's current and future leaders.
Topics discussed included:
- Building your own personal brand
- Negotiating your worth
- Mentor/mentee relationship in the workplace
- Becoming a manager and a leader
- Positioning yourself for career moves and pivots
- Being a woman in digital can be a tremendous advantage. How can women do this more effectively? Showing up and standing out
- Is it easier to get away with "fluff" as a male vs. a female (seller, operations lead or planner/buyer)? Are the expectations the same with knowing your respective materials?
- There seems to be a confidence gap for women vs men - why do women in the workplace feel they need to prove themselves?
- Apologies vs direct language - women in tech need to be more precise and direct. How can that communication skill be developed at scale for women in tech?
- The rise of female leadership within the ad tech space and how it's changing the ecosystem - both buy side and supply side perspective