Women in Digital Roundtable

Mitchell Stein and Natalie Lederman hosted PluggedIn BD's "Women in Digital Roundtable" on December 10, 2019. 

The roundtable brought together leading women in digital media for a candid conversation sharing insights in adtech with today's current and future leaders. 

Topics discussed included:

• Building your own personal brand
• Negotiating your worth
• Mentor/mentee relationship in the workplace
• Becoming a manager and a leader
• Positioning yourself for career moves and pivots
• Being a woman in digital can be a tremendous advantage. How can women do this more effectively? Showing up and standing out
• Is it easier to get away with "fluff" as a male vs. a female (seller, operations lead or planner/buyer)? Are the expectations the same with knowing your respective materials?
• There seems to be a confidence gap for women vs men - why do women in the workplace feel they need to prove themselves?
• Apologies vs direct language - women in tech need to be more precise and direct. How can that communication skill be developed at scale for women in tech?
• The rise of female leadership within the ad tech space and how it's changing the ecosystem - both buy side and supply side perspective