The Age of Publisher Distress and What It Means for Advertisers
ZAG/Sullivan hosted "The Age of Publisher Distrust and What It Means for Advertisers," a roundtable sponsored by HIRO Media on September 26, 2017 at the New York office.
The roundtable focused on changes in consumer behavior in marketing. It did so by exploring the issues, trends and opportunities that publishers and marketers need to be thinking about, and answer the industry’s most pressing questions, such as:
- Profits vs. user experience - where to draw the line?
The detachable (distributed) publisher trend. How will this impact the programmatic industry as a whole?
How to protect your detachable (distribution) partners?
How should publishers protect themselves in the programmatic age?
Destination sites vs. social. Who will win this battle?