Connected TV & The Future Of Advertising

PluggedIn BD
February 11, 2020

Sullivan hosted "Connected TV & The Future Of Advertising," a roundtable sponsored by PluggedIn BD on February 11, 2020.

The roundtable addressed the biggest ad market opportunity: Connected TV (CTV) — digital ads that appear on connected TV devices, including smart TVs and TVs hooked up to the internet via a set-top box, game console or similar device. CTV is rapidly growing as advertisers look to target audiences watching long-form, premium digital contents on their living room screens. Advertiser interest in CTV is high as the number of cord-cutters and cord-nevers climbs each year and fewer people watch traditional linear TV.

Topics discussed included:

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