McDonald's New Threat In Russia? Loss of Reputation.
Michael Palmisciano was quoted in the article, "McDonald's New Threat In Russia? Loss of Reputation.,"[sub req.] published by Crain's Chicago Business on March 11, 2022.
McDonald's has decided to close numerous stores in Russia due to the war with Ukraine and could potentially face trademark issues with Russia. Mike weighed in on the potential issue stating, "If the Russian law change goes into effect and those restaurants reopen, the McDonald's product itself will be different than how McDonald's—the company and trademark owner—intends that mark to be used. If the quality of the product has changed in any way, that weakens the brand."