Adidas’ Recent Trial Loss Unlikely to Deter Brand Enforcement

Bloomberg Law
January 23, 2023

Michael Palmisciano was quoted in the article "Adidas’ Recent Trial Loss Unlikely to Deter Brand Enforcement", published in Bloomberg Law. The article examines Adidas' continued policy of aggressive brand protection in the light of its loss in a lawsuit against Thom Browne.

According to Mike, Adidas' loss could provide a blueprint for brands in similar copyright disputes, though victory may be pyrrhic. “Even if you’re in the right, and ultimately litigate a case to this conclusion and you win, that’s an expensive endeavor,” he said.

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