A Victory for Any Brand Owner that has Invested to Build a Brand: Booking.com and Legal Experts React to Supreme Court Decision

World Trademark Review
July 1, 2020

The U.S. Supreme Court opinion in USPTO v Booking.com  has handed down a verdict in favor of Booking.com, ruling 8-1 that the USPTO was incorrect when it denied a trademark application for the name of the travel company. In doing so, the Supreme Court rejected the USPTO’s ‘sweeping rule’ that the combination of a generic word and ‘.com’ is automatically generic.

In the article, "A Victory for Any Brand Owner that has Invested to Build a Brand: Booking.com and Legal Experts React to Supreme Court Decision," [sub. req'd], published by World Trademark Review, Mitch Stein explains how the majority expressed little concern for the potential anticompetitive effects of granting Booking.com trademark rights.

Related People

Jump to Page