Sullivan 2014 Startup Challenge Winner

Purpose, Inc. Wins a YEAR of Free Legal Services
Press Release
June 4, 2014

Boston, MA – June 4, 2014 – Sullivan has named Purpose, Inc. as the winner of the firm’s 2014 Startup Challenge, which is part of its Startup Series workshops to help new and growing businesses. Purpose will receive free legal representation for one year (up to a maximum of $10,000, subject to certain restrictions).  

The contest was open to any entrepreneur who planned to start a business in 2014 or has recently started one and filed organizational documents after January 1, 2013. The company owner must have attended at least two of the Sullivan Startup Series workshops that were held from October 2013 – June 2014. Four finalists were selected to pitch their startups to a panel of Sullivan judges.

Purpose ( is a web-based platform that creates synergy among merchants, charities and consumers, allowing them to work together for their mutual benefit. The Purpose Network allows consumers to shop at merchants they like and to direct those merchants to donate a portion of qualified purchases to charities that are pre-selected by each consumer. The result is a bustling, game-like ecosystem of commerce, giving and social good. Purpose, led by entrepreneur Ariel Ness, was represented by its counsel, Tal Dibner and by its CTO, Tal Achituv.

"We were very impressed with Purpose’s business plan and its potential to reach thousands of consumers and charities while changing the way charitable giving works," said Kristen A. Young, counsel in Sullivan’s Emerging Companies Practice Group who spearheaded the Startup Series program. "The firm is eager to work with Purpose and excited to watch the company grow."


About Sullivan 
Sullivan is a leading corporate law firm advising clients ranging from Fortune 500 companies to emerging businesses. With more than 185 lawyers in Boston, London, New York and Washington, D.C., the firm offers services in a wide range of areas, including corporate finance, banking, trade finance, securities and mutual funds, litigation, mergers and acquisitions, tax, real estate and REITs, private equity and venture capital, bankruptcy, environment and natural resources, climate change, renewable energy and water resources, regulatory law, and employment and benefits. For more information please visit

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